乏 眨 泛
乏 LACKING, DEFICIENT
眨 Wink, Blink
泛 pan-, flood, float
Fá zhǎ fàn
4ps
https://www.damienelsing.com/4p-simple-copywriting-formula/
promise picture proof pitch
Attention, Interest, Desire and Action AIDA
https://www.siegemedia.com/creation/aida-model